A guide on how to make your content accessible

Ensuring your media is accessible requires taking an extra step. And although this sounds like a lot of work, it’s important to remember that people in your audience might require your media to be accessible in order to take it in.

Here are some of the best practices for creating accessible media, and staying on top of your content.



Don’t JUST use colour to convey meaning. There are over 3 million colour blind people in the UK alone (That’s 4.5% of the population)

BBC Sport recently updated their league tables to be accessible to those with colour blindness. Instead of just using colour, they implemented W (for win) , D (for draw), and L (for loss) to help convey the meaning.

Screenshot of the old premier league table versus the new table


Use good colour contrast

Help your text to stand out!

Screenshot of text from the Accelerate Sport website - "Excellence as standard! See what else Accelerate Sport has to offer"

Fonts & Type

Use a sans serif font like Arial or Helvetica in minimum size 12.

Avoid all caps, italics and underlining (except for links).


Don’t time activities

If you’re setting up a quiz, or a task. Give the end user as much time as they need to answer it.


Think about the user

Keep your content clear and concise.

Most people read from top left to bottom right so order text in the same way. This is especially useful for people who ues screen readers.



Use alt-tags for your images.

Example of alt-text. "Image description" alt text reads "Mental Health for Young Players eLearning Pathway"


Vary your content

Provide content in a variety of formats such as audio and video (but provide transcripts and CC).

Example of Closed Captions in a video


Links and headings

Make sure links and headings are descriptive e.g. contact us rather than just click here.

Example of descriptive text on buttons


The Digital Accessibility eLearning course

The Accelerate Sport Digital Accessibility eLearning course will consider the diverse abilities of members within your organisation and understand how to create accessible create digital content for your website, training materials, manuals and more.

You’ll learn:

  • Understanding what we mean when we talk about digital accessibility.
  • How different people are impacted by the lack of digital accessibility.
  • Consider improvements to make within your organisations.

The Digital Accessibility course is classified as quickfire. A shorter-than-usual course designed to be completed quicker than other courses, this course will take you just 30-minutes!

Click on the link below to enrol on the course

Digital Accessibility: take the eLearning course




Accelerate Sport is created by eCoach UK