Communicating with the Media in Sport

Communicating with the Media in Sport

During this course you’ll understand how to communicate effectively with the media to promote your club/sport.

We’ll cover the following:

  • To offer an insight into the fast-changing professional media lanscape, with particular reference to how it operates in the UK.
  • Understand the often complex nature of the media and its requirements.
  • Build knowledge, ability and confidence to communicate effectively with journalists.

The course will culminate in an assessment, which will see you awarded with a certificate and CPD points on successful completion. 

What learners say about our courses

Accelerate Sport logo

“This is a great and useful course. The ‘real’ examples and hearing the success stories puts all the learning into context.” 

Accelerate Sport Course Learner

topics Covered


How the media operated within a sport news context.


The media and communications industries in the UK.


To understand the media and its requirements.


Knowledge, ability, and confidence to communicate effectively.

Buy multiple licences and unlock discounts

Purchase more than 25 licenses to get a discount on the course.

Utilise the Group Management function to administer your group:

Purchase over 100 licenses and we’ll even brand the course for you, add organisational policies and contacts and links.

In Collaboration with

ecoach logo
ecoach logo

Partner spotlight


eCoach are the number one provider of Sports focused eLearning across the UK.

Their broad content library ranges from off-the-shelf, interactive courses in EDI, Governance and Safeguarding, to fully customised courses developed for you and your sport.

All courses are loved and trusted by over 100,000 learners across the sports industry and created in partnership with experts in their field. 

eCoach are the creators of the Accelerate Sport Platform.


Our training is accredited by CIMSPA (Chartered Institute for the Management of Sport and Physical Activity. You can collect CPD points by completing them.